IP rights are becoming more and more strategic in industry and commerce. There are innumerable examples of patents that have enabled companies to obtain worldwide exclusivity on a particular product which then became one of their key assets due to the notable commercial value of such exclusivity. Some famous examples are Zantac/Zantic ® (a drug) or Roundup ® (a herbicide), whose sales amounted, for each of them, to more than 3 million US dollars per day (including holidays). The same happened with trademarks. At times just one trademark can reach astronomical values: an example is Coca Cola ®, for which billions of US dollars is a fair estimate (to which must be added the value of the other physical assets for manufacturing the products). Modiano provides highly specialized assistance on all facets of Intellectual Property Law, with our 13 European Patent Attorneys (qualified as mechanical, electrical, software and chemical engineers as well as geneticists, chemists and biologists), our 35 European Trademark Attorney and our 10 lawyers and barristers.